![]() ![]() He tells us that they use detailed product descriptions in their digital showroom to support retailers that are selling RAINS and to make sure products are interpreted in the right way, “for example when it comes to how waterproof the product is, information about the filling, and so on. ![]() The product descriptions and the streamlined storytelling makes sure our products are communicated properly both visually and in the copy.” We want to make sure it is just as good of an experience on our accounts, as it is in our own universe. He tells us, “It’s important for marketing to underline and remind everyone to update images to the newest and best ones and include updated descriptions. Alexander explains that at Rains, marketing has a close dialogue with sales and their country managers around the world. ![]()
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